It's Time for... Innsbruck


Innsbruck, Austria

You’re sitting by a fireplace with a foamy hot chocolate watching snowflakes gather on the window ledge…

God bless you Innsbruck.

A city hugged by looming mountains and ski resorts, Innsbruck teases with its greedy food (cheese, sausages, strudel) and creative soul…


A deepthroating fish? Whatever you’re into mate.

You can’t miss HNRX, the local graffiti genius - he’s everywhere. Giant sausages in compromising positions are all part of his ‘Save the Sausage' campaign.

Too cold for street art? Head inside Die Bäckerei the ‘cultural bakery’. Once an industrial-sized bakery now it’s a cultural-slash-social platform which hosts everything from poetry slams to bicycle repair workshops.


“A man that vomits diamonds? I can live with that.”

Except the man is a grassy hilltop and the diamonds are Swarovski crystals… Next best thing though.

Visit Kristallwelten - the world of Swarovski crystals where you’ll be blinded by the ‘Crystal Cloud’, ‘Chamber of Wonders’ and yer man with his head in the hillside.


You’re not actually allowed to visit Austria in winter and not ski.

Innsbruck and the surrounding area of Tyrol has some of the world’s very best ski resorts. Think powdery slopes framed by sugar-topped forests.

Stay in the top resorts of St Anton and Kitzbuhel or for a hedonistic apres-ski try Mayrhofen.


Snort up the icing sugar and gobble the cream off the apple strudels at Cafe Munding. It’s been perfecting its recipe for 200 years and the result is cinnamony, sweet perfection.

Try it alongside a coffee brewed from a 1950s espresso machine. Or the best hot chocolate in the whole damn world.

It’s off to Stiftskeller for bacon dumplings and goulash or Ottoburg for life-changing mountain views.


Aqua Dome is a magical world where saucer-shaped pools are heated to 35℃ and saunas and solariums are found in a glass cone.

Wherever you are there’s a 360 degree view of the Ötztal Valley complete with snow capped mountains.

Best bit? The moonlight swimming. Pools stay open til midnight on the weekends so you can swim under the stars.

Innsbruck’s the king of all things snowy and melty (hello drippy cheese fondue). It’s basically made for winter.